Apple TV

1280x768 PNG (x2)

For Apple TV, you will need to submit two PNGs: one for the top layer, and one for the bottom layer.

  • The top layer should have a transparent background, and usually contains just the logo.

  • The bottom layer should be the background, and should fill the entire image canvas without transparency.

  • The two images should be the same dimensions, and should combine to make the full logo when the top PNG is placed on top of the bottom PNG.

Top Shelf Image

4640x1440 PNG, and 3840x1440 PNG
The Top Shelf image displays above the app if the app is in the dock. Usually, the top shelf image is similar to the logo, and will contain your log as well. There are two sizes that need to be submitted with this, for wide and normal televisions.

Launch Image (Loading Screen Graphic)

3840x2160 PNG
On Apple TV, this image will be displayed full-screen when the app is first launched.
We will use the same lunch image for Apple TV and Roku.

Background Image

2560x1440 JPG or PNG (no transparency)
On the home screen of your Apple TV app, this image will be the background, and a semi-opaque bar will cover the bottom.

Roku

App Icon

540x405 JPG or PNG (no transparency)
This is the image that will display as the icon for your app.

Watermark Image

1920x1080 PNG
This image is shown in the top right of the app. White logos with transparency often work well.

Launch Image

3840x2160 JPG or PNG
We will use the same lunch image for Apple TV and Roku. The splash screen (launch image) functions the same as the Apple TV image does, and displays while the app is launching.

Fire TV

Amazon's documentation about how their Fire TV assets are used here. The two applicable images from their documentation are "App Icon" and "Background Image". We also require an App Background Image, which is different from the Fire TV Asset Background image.

App Icon

1280x760 PNG (no transparency)
The app icon displays on the Fire TV to allow users to launch the app.
If you have an Apple TV app as well, we will trim that 1280x768 App Icon to make this 1280x760 App Icon. Otherwise, you will need to submit a 1280x760 App Icon.

Watermark Image

1920x1080 PNG
This image is shown in the top right of the app. White logos with transparency often work well.

App Store Background Image

1920x1080 JPG or PNG (no transparency)
This differs from the App Background Image, and does not display within your app. This image appears in the upper-right corner of a mini-detail page when a user scrolls across your app from a browse page. You can read about this image at Amazon's documentation, linked below the description of "Fire TV". Amazon applies a dark mask with a fade on the content, so it may cut off significant parts of the image.

App Icon (Not Used)

512x512 PNG
This icon is not used anywhere on Fire TV, but Amazon requires it for submission of the app. It is intended for targeting devices other than Fire TV's, so it is not used.

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